The Story of Japanese Whisky

Japan Distills a World-Class Whisky Tradition

Culture Lifestyle

Whisky may have its roots in Scotland, but for nearly a century Japan has been distilling its own brands of the popular spirit. In recent years Japanese whisky has earned a name for itself, winning fans and widespread acclaim overseas. We visited two distilleries in Japan to find out more about this burgeoning tradition.

Background to Japan’s First Whisky Production

Taketsuru Masataka and his wife Rita.

The history of whisky production in Japan can be traced back to 1918, the year that Taketsuru was sent to Scotland for his job by Settsu Shuzō, a company with plans to domestically produce whisky. At the time, the only “whisky” produced in Japan was an imitation drink made by adding flavors and fragrances to rectified spirits.

Taketsuru studied chemistry at the University of Glasgow and also learned first-hand about whisky production by apprenticing at the Longmorn (today’s Glenlivet) in Speyside and the former Hazelburn distillery in Campbeltown.

But Taketsuru returned to Japan in 1920 to find that the company Settsu Shuzō was having second thoughts about its plan to produce an authentic Scotch whisky in Japan because of the economic recession gripping the nation after the end of World War I.

Taketsuru ended up being hired away by Torii Shinjirō (1879–1962), an entrepreneur keen to embark on whisky production. Torii was inspired to invest in that new business based on the popularity at his Torii Shōten store of Akadama Port Wine, a sweet imported red wine suited to Japanese tastes. The success of the store led Torii to found the company Kotobukiya in 1921.

The two men teamed up to create Japan’s first domestically produced whisky in 1929, Suntory Shirofuda (White Label). Five years later, though, Taketsuru parted ways with Torii to set up his own operation.

Torii went on to launch one of Japan’s longest selling whiskies, Suntory Kakubin, in 1937, while Takutsuru unveiled his first product, Nikka Whisky, in 1940. Not long after, though, whisky production came under controls initiated during World War II. But one bright spot for the industry during this time was that the key ingredients for whiskey could still be obtained, allowing whisky production to continue.

Japan’s first whisky, Suntory Shirofuda (left); original bottle of Suntory Kakubin (center); Nikka’s first whisky (right).

Historical Highlights of Whisky in Japan

1853 Commodore Matthew Perry and his US Navy fleet arrive in Japan, giving the Japanese what may have been their first contact with whisky
Circa 1870 Imports of whisky for Japanese begin
1902 Anglo-Japanese Alliance is signed; following the agreement, imports of whisky from the West increase
1918 Taketsuru Masataka is dispatched by the company Settsu Shuzo to Scotland to research whisky production (returns to Japan in 1920)
1923 The owner of Kotobukiya (today’s Suntory Ltd.) begins planning domestic whisky production and hires Taketsuru toward that end
1924 Production begins at Kotobukiya’s Yamazaki distillery
1929 Sales begin of first domestic whisky, Suntory Shirofuda (White Label)
1934 Taketsuru leaves Kotobukya and establishes his own company, Dai Nippon Kajū (today’s Nikka Whisky Distilling Co., Ltd.)
1937 Suntory begins sales of Kakubin
1940 Nikka begins sales of its first whisky
Circa 1955 Whisky bars begin opening up in major urban areas, sparking a boom in highballs
1964 Asahi Breweries Ltd., which has close ties with Nikka, begins production of Japan’s first authentic grain whisky
1969 Nikka opens the Miyagikyō distillery as its second production site
1971 Tariffs reduced on imports of Western alcoholic beverages
1973   Suntory opens its Hakushū distillery as its second production site
Kirin Seagram Ltd. (today’s Kirin Distillery Co., Ltd.) opens its Fuji Gotenba distillery and begins sales the following year of Robert Brown whisky
1983 Whisky market peaks out; sales of most whiskies decline from the following year up to 2008
1989 Suntory begins sales of Hibiki
2000 Nikka begins sales of Taketsuru

Postwar Whisky Boom

Suntory’s Hakushū distillery in Hokuto, Yamanashi prefecture; photograph courtesy of Suntory Ltd.

Around the middle of the 1950s Japanese society began to get back on track following the devastation of World War II, and this recovery coincided with a boom in Western alcoholic beverages. Japanese sake, which had been the mainstay drink up to then, began to be overshadowed by rising demand in large cities for beer and whisky. By around 1964, as the nation was enjoying powerful economic growth, Japan began to distill grain whisky (made from corn and other types of grain and distilled in a continuous column still), which is essential to the production of blended whiskey. Production capacity for malt whiskies was also expanded, as Nikka opened its Miyagikyō distillery in 1969 and Suntory established its Hakushū distillery in 1973—the second distillery for each company.

Scotland is home to over 100 malt whisky distilleries, each producing highly individual whiskies. It has been the custom for these distilleries to exchange or sell their malt whiskies with each other to get hold of whiskies of a different type than their own. And blenders like Johnny Walker and Ballantine have in some cases combined over 40 types of different whiskies to create blended Scotch whiskies of marvelous complexity in flavor and aroma.

Producing a Wider Range of Malt Whiskies

Japan did not have that system for blending whisky in place, however. This meant that each distiller had to produce a variety of types of malt whisky for their own blends. Both of the main distilling companies, Suntory and Nikka, had to open a second distillery not only to increase that quantity of malt whisky produced but also to expand the variety of whiskies produced, thereby raising the level of quality.

Japanese whisky would never have reached its world-class level of today if it hadn’t been for the rising demand during the postwar economic boom years that led those two companies to take the proactive measure of opening up new distilleries.

Nikka’s chief blender, Sakuma Tadashi, explains more about the unique qualities of the company’s two distilleries. “The natural surroundings and climate of our Miyagikyō distillery [in Sendai, Miyagi Prefecture] as well as its production facilities and equipment are quite different from the situation at our Yoichi distillery. Our aim in opening a second distillery was clear. Namely, we wanted to create a smoother and lighter malt whisky than the more robust flavor of our Yoichi whiskies.”

Suntory’s two distilleries are also in contrasting locations. The Yamazaki distillery was established in an area near Osaka famed for its mineral water, while the Hakushū distillery was built at an altitude of 700 meters in a forest located in Hokuto, Yamanashi Prefecture, near Japan’s Southern Alps. The two distilleries have been able to create over 100 types of different whiskies between them by varying the ingredients used and making small changes in the production process.

Whisky Market Dries Up in the 80s

The smooth-sailing whisky industry in Japan hit a rough patch in the 1980s. Annual production peaked in 1983 at 379,000 kiloliters, and declined in almost every year that followed until 2008, due to the decline in demand. At the end of that 25-year period, whisky consumption was only one-fifth of what it had been at its peak.

The reasons for the decline of Japanese whisky included not only an increase in the tax on whisky introduced in 1984, but also a diversification of consumer tastes as wine consumption began to rise and more Japanese took to mixing the distilled liqueur shōchū with carbonated drinks. Another factor was the significant lowering of the tariff placed on imported whisky. The combination of these factors led to the closure of some domestic whisky producers, including the shuttering of Mercian Wine Company’s Karuizawa distillery.

next: Highball Boom Lifts Whisky Market

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tourism Hokkaidō Suntory whisky Scotland Nikka Taketsuru Masataka Whisky Magazine World Whiskies Awards WWA Yoichi Hakushū Yamazaki Miyagikyō Torii Shinjirō

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