Japan’s Seven Postwar Decades

A Revisionist History of Postwar Pop

Society Culture

Wajima Yūsuke [Profile]

In the public imagination, the pop hits of the Occupation years epitomize a brand-new culture of freedom and democracy. But a closer look at the roots of Japan’s early postwar pop scene reveals a far more complex interaction of influences and ideologies.

NHK’s Amateur Singing Revolution

In later years, the measure of a song’s popularity would be the number of singles it sold, but at the time when “Ringo no uta” came out, precious few people had money to spend on records, and in any case, the record pressing plants had been damaged by air raids and materials were in short supply. Instead, the song spread and took hold through a characteristically “postwar” route—namely, the phenomenally popular radio program Nodo jiman (Amateur Singing Contest). Contestants sang the song over and over, until practically everyone in the country was humming along.

Nodo jiman premiered on the NHK (Japan Broadcasting Corporation) radio network in January 1946, not long after regular radio broadcasts resumed, and it quickly became a nationwide sensation. Interestingly, the idea for the program came in response to a directive from the administrative headquarters of the US Occupation forces, popularly known as GHQ, to democratize radio broadcasting. The idea of broadcasting the mediocre voices of ordinary amateurs over the public airwaves was unprecedented in Japanese radio, which had evolved as a strictly top-down medium. To many, it seemed the very essence of the new democracy.

But Nodo jiman also had its roots in wartime memories. Apparently the show’s originators got the idea for an amateur hour from the talent shows that the Japanese troops would stage for their own entertainment during the war. It also bears noting that the reason so many people could listen to the program was that radio had spread rapidly during the war as a vital tool for communicating and receiving government information regarding air raids, rations, troop deployments, and so forth.

Be that as it may, the impact of Nodo jiman spread far beyond broadcasting. Amateur singing competitions soon took hold as a new and popular form of entertainment, off the air as well as on. Record labels jumped on the bandwagon by holding open auditions for recording contracts, a practice that gave birth to such stars as Shimakura Chiyoko, Kitajima Saburō, and Miyako Harumi. This was a radical step for an industry in which new recording contracts had previously been reserved for music school graduates and protégés of established singers and composers. This active effort to tap the talent of amateurs—paralleled by the movie studios’ search for “new faces”—became a potent symbol of the postwar democratic spirit.

Misora Hibari and Other NHK Rejects

One performer who arrived on the scene as the very embodiment of the Nodo jiman era was Misora Hibari, a representative postwar singer who is frequently described as the “most authentic” Japanese pop star. Here was a little girl of humble origins who started out entertaining her fish-seller father in Yokohama. She quickly made her mark on the stage, and then went on to a fabulously successful career in recording and cinema as the early postwar era’s biggest superstar.

Indeed, the title of the 1949 film in which Hibari made her juvenile motion picture debut was Nodo jiman kyō jidai (The Amateur Hour Age). In that movie, Hibari flaunted her precocious talents by performing Kasagi Shizuko’s hit “Tokyo Boogie Woogie” with a sophistication and flair few adults could rival. (The headline of an enthusiastic newspaper article by Hibari booster Satō Hachirō—the man responsible for the lyrics of “Ringo no uta”— dubbed her the “boogie woogie kid.”)

Ironically, the producers of the original Nodo jiman deemed Hibari’s style totally unsuitable. In a competition where one or two bells signaled elimination, the young Hibari received no bells at all and failed to advance past the preliminaries. In a magazine article published after she became a big star, NHK’s musical director Maruyama Tetsuo (brother of political scientist Maruyama Masao, a prominent champion of postwar democracy) was quoted as saying, “I wouldn’t ring the bell for the Misora Hibari of today if she were to appear on Nodo jiman.”

Misora Hibari (1937–89) as a child star, singing her 1949 hit “Kanashiki kuchibue” (Sad Whistling), which sold a half million records. (Jiji)

The episode illustrates a lesser-known side of NHK’s Nodo jiman. In addition to being a popular program that launched a craze for amateur singing and a new form of popular entertainment, it was also a vehicle for promoting the network’s musical agenda. The presence of such an agenda also explains why hits like “Tonko-bushi,” representing a distinctively Japanese genre associated with drinking parties, never aired on the program during the early 1950s despite their tremendous surge in popularity around that time.

NHK’s musical preferences were clearly reflected in the kinds of songs performed by the winners of Nodo jiman. For the most part, these were wholesome, decorous songs in the Western tradition of parlor music or lied, sung in an appropriately genteel Western manner. Many, indeed, were rajio kayō (radio songs), songs written expressly for NHK’s popular music broadcasts.

The truth is that from the beginning, public broadcasting in Japan set itself in opposition to the kind of commercial mass entertainment that began to make serious inroads in Japan in the late 1920s with the rise of the record and movie industries. In an effort to counter what it viewed as vulgar and corrupting influences, the national broadcasting service began to develop and promote its own distinct brand of popular music, one that it considered more respectable, elevated, and family oriented.

The very term kayōkyoku, sometimes translated “standard Japanese pop,” came about as an attempt by the broadcasting service to distinguish its brand of popular music from the ryūkōka that the record companies were promoting. This was the beginning of a long campaign that took various forms over the decades. The so-called kokumin kayō (national songs) that first began to air in 1936 soon morphed into senji kayō (“wartime songs”). The rajio kayō of the postwar years were essentially kokumin kayō with a different label. In the early 1960s, the TV variety show Yume de aimashō (I’ll See You in My Dreams), with its influential “song of the month” segment, nurtured such wholesome hits as “Ue o muite arukō” (released in the United States as “Sukiyaki”), “Tōku e ikitai” (I Want to Go Far Away), and “Konnichi wa akachan” (Hello, Baby). The NHK program Minna no uta (Songs for Everyone) performs the same function today.

Miki Torirō’s Crusade

The single most influential figure in the development of this radio-driven genre of postwar pop was the songwriter Miki Torirō. The Tokyo-born son of an attorney, Miki studied in the Faculty of Law of the elite Tokyo Imperial University (today’s University of Tokyo), where he pursued his musical interests as a minor, studying composition under Moroi Saburō. Upon graduation he took a job with Nissan Chemical Industries before being called to war. As a member of the educated elite, he served as a paymaster in the Imperial Army. After the war, he decided to pursue music as a profession. Leveraging his relationship with Moroi Saburō, he visited the offices of NHK bearing his song Minami no kaze ga kiechatta (The South Wind Is Gone) about life in the bombed-out ruins of Tokyo. Music director Maruyama Tetsuo liked the piece so well that he had it played over the radio the very same day. It was an instant hit.

Miki’s first regular program on NHK, Uta no shinbun (Singing Newspaper), fell afoul of the GHQ censors and was canceled. But in 1947 the network launched the weekly Nichiyō goraku ban (Sunday Entertainment Edition), which included Miki's segment Jōdan ongaku (Musical Jokes), consisting of comedy routines built around news items and anecdotes and interspersed with his own music. Jōdan ongaku garnered a huge following during the Occupation years with its combination of lilting music and biting satire (the latter directed primarily at the Japanese government—never GHQ, which was off-limits). During this time Miki composed a spate of songs, such as Boku wa tokkyū no kikanshi de (I’m a Special Express Engineer), Doku kesha iranka ne (Won’t You Buy My Remedy?), and Inaka no basu (The Rural Bus), that quickly caught on among the populace—sometimes without the benefit of a hit record—thanks to the medium of radio.

Miki Torirō (1914–94), a pioneer of the radio musical variety show and a major force in the early postwar development of Japanese popular music. Miki’s satirical comedy and music segment on NHK’s Sunday Entertainment Edition catapulted him to fame in the late 1940s. Following the advent of commercial broadcasting in 1951, he emerged as the era’s most influential writer of advertising jingles. (Nippon Columbia, 2005)

After the Occupation ended in 1952, Nichiyō goraku ban was canceled under pressure from the Japanese government, and Miki left NHK to work in the new field of commercial broadcasting. His biggest contribution during this period was a huge body of advertising jingles, including such classics as “Boku wa amachua kameraman” (I’m an Amateur Photographer), widely considered Japan’s first commercial ditty; “Wa wa wa, wa ga mitsu” (Wa Wa Wa, Three Rings; for Mitsuwa Soap); “Kirin Lemon”; “Akarui Nashonaru” (Bright National); and “Kushami sankai Ruru sanjō” (Three Sneezes, Three Rurus).

Miki Torirō’s switch from political satire to commercial jingles may look like a sell-out. But the fact is that for Miki, satire had never been anything more than a way of getting people to listen to his music with the ultimate aim of elevating the musical tastes of the masses. From beginning to end, his self-appointed mission was to spread his brand of cheerful, “good quality” pop music (quality being the sense of consistency with the rules of polite Western music) to every household in the nation through the medium of broadcasting, so as to rescue the tastes of the common people from the toxic vulgarity of mass culture in its earlier incarnation.

Through his work, Miki Torirō helped foster among the Japanese the perception that music aired by the broadcast media was not only more elevated than the commercial music disseminated by records and motion pictures but also more accessible. This may be one reason so many Japanese pop hits over the years have been tied in with TV programs and advertising campaigns.

next: Impact of the US Bases

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postwar music NHK GHQ Hattori Ryoichi US Occupation Misora Hibari Jazz

Wajima YūsukeView article list

Associate professor of musicology and theater studies, Osaka University, specializing in popular music, history of popular culture, and Afro-Brazilian music. Received his doctorate in literature from the University of Tokyo. Author of Tsukurareta “Nihon no kokoro” shinwa—enka o meguru sengo taishū ongaku shi (Manufacturing the “Heart of Japan” Mythos—Enka and the History of Postwar Popular Music) and winner of the 2011 Suntory Prize for Social Sciences and Humanities. He also penned “The Birth of Enka,” a chapter in Made in Japan: Studies in Popular Music.

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