Japan in the Post–3/11 Era: The Road to Rebirth

A Land Awash in Despair

Politics Society

Kikuchi Masanori [Profile]

Four months on from March 11, journalist Kikuchi Masanori visited areas of Tōhoku devastated by the earthquake and tsunami that struck on that day. Meeting with residents and local leaders, he finds that they are desperate to bounce back from the tragedy and rebuild their lives.

The Importance of Micromanagement in an Emergency

Leaving Onagawa, I head 30 kilometers west to the town of Matsushima, home to the fabled bay of inlets and pine-covered islands that are renowned as one of the “three views of Japan.” Sixteen people are listed as dead or missing here—relatively few compared with neighboring municipalities, where fatalities numbered in the hundreds or thousands. It is thought that the peninsula and numerous small islands for which Matsushima is famous may have helped to soften the impact of the tsunami. The fact that on average the water in Matsushima Bay is just 3.5 meters deep may also have played a part.

In fact, when I walk along the waterfront, I am astonished to find that the breakwaters and woodlands along the coast appear to have escaped almost totally unscathed. It is hard to believe that just a few kilometers away scenes of devastation similar to those I had seen in Onagawa stretch in both directions along the coast.


The intricate coastline and hundreds of small islands allowed Matsushima to escape with relatively little damage.

Even so, the town estimates that the total cost of the damage will come to ¥8.6 billion—far in excess of the town’s initial general budget of ¥5.3 billion for the year. Despite Matsushima’s growing status as a “bedroom community” for the nearby prefectural capital city of Sendai, it is tourism and fishing that have always been at the heart of the local economy. Facilities crucial to both these industries were flooded in the disaster. The situation was particularly bad over the Golden Week holidays in May, which would normally be a peak tourist period for the town. The mayor of Matsushima, Ōhashi Takeo, explains: “The loss of the local Sanriku seafood specialties has hit us hard in terms of tourism. A lot of people involved in local reconstruction projects are staying in the town’s hotels and inns at the moment, but in many cases they don’t take dinner where they’re staying, so the innkeepers can only charge about half their normal rates.”


Ōhashi Takeo, mayor of Matsushima in Miyagi Prefecture since 2007.

By comparison with other places, though, Matsushima suffered relatively little damage from the disaster, and it still has the natural attractions that have always made it a major tourist destination. Ōhashi argues persuasively that the town has an important role to play—both by providing a base for disaster response operations throughout the region and by helping to draw back tourists from Japan and the rest of the world.


Matsushima’s seafood specialties are returning to the shelves.

“I believe we have made a certain contribution to the disaster response effort, such as by providing a refuge for many disaster victims from nearby communities. There is always the possibility that another disaster will strike in the future, so we want to strengthen our ability to work together with other local governments and organizations in the region. Also, over the past twenty years we had seen a steady rise in the number of visitors from places like China, Hong Kong, Taiwan, the United States, and France; we need to work hard on PR activities so as to attract a renewed flow of foreign tourists.”

Ōhashi has serious reservations about the disaster response of the national government. “As someone who has had to deal with the government response to this disaster,” he says, “my gut feeling is that they are trying to muddle through by following standard operating procedures. The regions are far removed from the center of politics, so perhaps this is inevitable to a certain extent. But what we are dealing with here is a huge natural disaster; a broad-brush response is not good enough. In normal circumstances, managing things on a macro level probably results in greater efficiency and lower costs. But in an emergency situation where even the most basic social services have ceased to function properly, it’s essential to micromanage everything, down to water and gas and other essential supplies. I wish the politicians and other people responsible on the national level would come and spend some time in the affected areas and then set their priorities for reconstruction after seeing with their own eyes what things are really like here.”

next: The Cost of Reconstruction: ¥23 Trillion over 10 Years

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Great East Japan Earthquake Tōhoku Kikuchi Masanori Onagawa Ishinomaki

Kikuchi MasanoriView article list

Born in Hokkaidō in 1965. Worked as a reporter at the daily Hokkaidō Shimbun before going freelance. Writes interview-based reportage and social features for such magazines as Aera, Chūō Kōron, Shinchō 45, and President.

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