Matsuri Days (1): A Guide to Asakusa and the Sanja Matsuri

Strolling Around Old Tokyo: Shops and Restaurants Where the Old Edo Spirit Lives On

Culture Lifestyle

The spirit of Edo lives on in the Asakusa district of Tokyo, more than any other part of the city. Asakusa also plays host to many of the latest developments in fashion, cuisine, and culture. This article looks at some of the shops and restaurants that capture the essence of the neighborhood.

Tokyo Wazarashi: Edo-Period Fashions Live On

Tokyo Wazarashi was originally established in 1889 as a factory for dying cotton materials white. Its fourth-generation owner, Takizawa Ichirō, explains more about the manufacturing process:

“After bleaching the cotton materials, you can add vivid colors and patterns to create yukata [casual summer kimonos worn by men and women] and tenugui [decorative hand towels]. Looking at how well the materials are dyed white reveals the skill level of the craftsman.”

In the 1960s, Tokyo Wazarashi had a large workforce and supplied a third of all the white cloth used in Japan for making yukata. Demand for yukata fell in subsequent years, however, along with a general decline in the popularity of traditional Japanese clothing.

In contrast, tenugui towels have become more and more popular over the years. Among their other uses, the long, rectangular towels can be folded and wrapped round the head like a bandana—a style that dates back to the Edo period. Tokyo Wazarashi makes tenugui to order, and these customized items account for 90% of all towels sold at the shop.

Tokyo Wazarashi has also opened the Asakusa Omatsuri Museum to showcase the iconic matsuri (festivals) in Asakusa, particularly Sanja Matsuri, which is in a class of its own—as Takizawa explains: “We decided to start up the museum as a way of capturing the spirit of Asakusa, which is overflowing with energy, and the sense of solidarity between its residents.” In addition to explaining the culture surrounding Asakusa festivals, the museum displays examples of the kinds of garments worn during these events.

Handmade paper stencils used for dying.

A “tenugui” that has been dyed using the stencils.

The fourth-generation owner of Tokyo Wazarashi, Takizawa Ichirō.

Some hand-dyed “tenugui” that are priced between ¥800 and ¥1,000. Order-made versions cost ¥30,000 for a batch of 100, or ¥50,000 if the order requires dying by hand.

 

Tokyo Wazarashi

Address: 4-14-9 Tateishi, Katsushika-ku, Tokyo
Tel: 03-3693-3334
http://www.tenugui.co.jp/

next: Hantenya: Festive Clothing and Goods

Related Tags

Edo Asakusa Matsuri Sensoji Nakamise rakugo Komagata Dojo Maekawa unagi Imahan restaurants sukiyaki tenugui hanten Kamiya Bar Tokyo Wazarashi fan Arai Bunsendo

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