Contemporary Culture Going Global

A Soccer Hero Adored Around the World

Culture

The manga and anime series Captain Tsubasa ignited a soccer boom in Japan, has been aired in countries across the globe, and made an impact on many soccer greats. Author Takahashi Yōichi discusses how Tsubasa came into being and the secrets behind the international popularity of Japan’s pop culture.

Why Japanese Manga and Anime Are Loved Worldwide

INTERVIEWER: Captain Tsubasa has gone beyond Japanese shores and is adored by people all over the world. In a similar fashion, many Japanese manga and anime are captivating international audiences. What is it about Japan’s manga culture that attracts readers worldwide?

TAKAHASHI: I think one big factor is that Japan has an environment conducive to the growth of high-quality story manga. The world’s first story manga [manga of certain lengths with distinct story lines, which comprise the majority of manga exported today] probably was the work of Tezuka Osamu, and the Japanese-born genre took giant leaps forward after gaining outlets in the form of manga magazines. Initially published monthly, these magazines eventually turned into weeklies, obliging the authors to continue writing about twenty pages every week. I believe that the emergence of numerous weekly manga magazines and their public acceptance are what allowed Japanese manga culture to take hold. The Weekly Shōnen Jump magazine, for instance, had a circulation of over five million in its prime. If you have that many people reading manga, it’s to be expected that readers will emerge who want to write their own manga. This system, I suspect, is uniquely Japanese, and I think it’s thanks to this environment that Japan has been able to create quality manga and anime.

INTERVIEWER: That system led to an increase in the number of competitors and to an environment in which they have many opportunities to receive a greater spotlight—big games, if you will.

TAKAHASHI: Yes, I’d say so. To add to that, the nationwide understanding of manga culture has brought about an environment in which the mere fact of being born Japanese gives a strong edge to aspiring manga artists. In the world of soccer today, Spanish people have the benefit of being born to a country home to La Liga, the world’s top league, and a superior training system. Likewise, Japan has a large number of manga weeklies, and, if you want to, you can start writing manga at a serious level from elementary-school age. These conditions can’t be found in any other country. With regard to anime as well, there’s no question that Japan is home to a highly privileged environment.

Eager to See Tsubasa Win the World Cup


After numerous series, Tsubasa still continues his journey of growth. The latest installment is volume five of Captain Tsubasa kaigai gekitō hen: En La Liga [Captain Tsubasa’s Tough Overseas Play: In La Liga] (Shūeisha).
© Takahashi Yōichi/Shūeisha

INTERVIEWER: In closing, tell us about where Captain Tsubasa is headed from here.

TAKAHASHI: Tsubasa’s dream of leading Japan to World Cup victory and becoming the world’s best soccer player has remained unchanged since his childhood. So he’ll be working toward that dream. As of now, Tsubasa is only just completing his first season at FC Barcelona. First I need to finish up that segment, and then I’ll write about the Olympics, which is another plot that I’ve been developing at the same time. After that, ultimately, I’d like to get Tsubasa to the World Cup.

INTERVIEWER: You still have a long way to go.

TAKAHASHI: Very. [Laughs wryly] I myself am hoping to see Tsubasa realize his dream of winning the World Cup while I’m alive, while I’m capable of writing manga. I’d like to keep going as long as I have the strength and energy.

(Translated from an interview in Japanese.)

Related Tags

Nadeshiko Soccer Sawa Homare Takahashi Yoichi Captain Tsubasa Tsubasa football World Cup

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