Japan’s New Car Sales Fall by 7.5% in 2024
Economy Society- English
- 日本語
- 简体字
- 繁體字
- Français
- Español
- العربية
- Русский
Statistics published by the Japan Automobile Dealers Association and Japan Light Motor Vehicle and Motorcycle Association show that a total of 4,421,494 new cars were sold in Japan in 2024, marking a 7.5% year-on-year decrease. Minicar sales fell by 10.7% to 1,557,868 and sales of standard vehicles (passenger cars and cargo vehicles, excluding minicars) dropped by 5.6% to 2,863,626.
Daihatsu suffered a 38.3% slump after a major testing scandal; the company supplies vehicles to Mazda and Subaru, which also saw declines in sales. Toyota (including Lexus) dropped by 13.8%, as sales fell for five out of Japan’s eight major automakers.
2024 New Car Sales by Major Brand
| Annual Sales (Year on Year Change) | |
|---|---|
| Toyota & Lexus | 1,441,652 (-13.8%) |
| Suzuki | 721,785 (+10.9%) |
| Daihatsu | 366,635 (-38.3%) |
| Honda | 668,414 (+12.4%) |
| Nissan | 475,569 (-1.1%) |
| Mazda | 141,965 (-20.2%) |
| Subaru | 103,522 (-2.3%) |
| Mitsubishi Motors | 119,480 (+15.2%) |
| All brands | 4,421,494 (-7.5%) |
Created by Nippon.com based on data from Japan Automobile Dealers Association and Japan Light Motor Vehicle and Motorcycle Association.
(Translated from Japanese. Banner photo © Pixta.)