Kamikatsu’s Zero Waste Campaign: An Eco-Friendly Proposal for the Entire World

Recycling is not enough. Reusing old items and reducing the amount we discard are also required. The town of Kamikatsu, Tokushima, one of Japan’s leading municipalities in the waste reduction field, operates reuse stores and workshops. It is also gaining wide influence throughout the country with the Zero Waste Certification program.

Zero Waste Certification: Getting More Businesses On Board

In 2017, Zero Waste Academy established Zero Waste Certification, a program aimed at promoting further waste-elimination efforts in the private sector. Zero Waste Academy has commenced publicly certifying restaurants and other businesses that support the Zero Waste Campaign, according to proprietary criteria.

The procedure begins with businesses satisfying three preliminary conditions: training their employees in zero-waste methods, taking part in municipal waste separation and recycling programs, and setting zero-waste targets and working methodically toward them. Thereafter, these businesses are evaluated in six categories, with certification granted individually for each category. In the process, businesses learn that there are many aspects to reducing waste.

Café Polestar has been certified in five of the six categories in the Zero Waste Certification scheme.

Ristorante Pertornare displays its certificate seals in five categories on its entrance.

In April 2017, six Kamikatsu restaurants received the first Zero Waste Certifications. A seventh has since been recognized as of June 2018. Zero Waste Academy assists certified businesses with their waste-reduction efforts and also with reporting in the media and other publicity.

The program began soliciting applicants across Japan in July 2017, with Karimizuan, a café in the city of Unzen in Nagasaki Prefecture, becoming the first certified business outside of Kamikatsu. The intent is to use the program to spark nationwide participation in the Zero Waste Campaign.

Growing Global Concern

Kamikatsu has seen an influx of fact-finding tours from overseas in recent years.

A poster on display at Waste Station reads: “If you can utilize it, it’s an asset, and if you can sort it, it’s a resource.”

“The biggest concern expressed by foreign observers is, do the citizens sort waste accurately?” says Sakano. “It’s hard to raise people’s awareness, though. I believe that generating less garbage is essential to ultimately reducing waste.”

If, for example, product packaging that doesn’t go to waste became the norm, then waste could be reliably reduced. Before that happens, however, all of us will likely have to confront the tremendous amounts of waste and resources that permeate our lives.

The lush natural environs of Kamikatsu are safeguarded by the Zero Waste Campaign.

(Originally written in Japanese. Interview and text by Sugimoto Kyōko. Photos by Namazu Masataka.)

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