Writer

Kuga Naoko

Senior researcher at the NLI Research Institute’s Social Improvement and Life Design Department. Completed her postgraduate work at Waseda University in 2001 and joined NTT Docomo. Assumed her current post in 2016. Specializing in consumer behavior and psychometrics with a focus on young people, women, and parents. Has served on committees overseeing statistical surveys by the Cabinet Office and the Ministry of Internal Affairs and Communications. Works include Wakamono wa hontō ni okane ga nai no ka: Tōkei dēta ga kataru igai na shinjitsu (Are Young People Really Broke?: The Surprising Truth Behind the Statistics).

article count : 2
last updated at : Sep 18, 2020