Sendai Tanabata Matsuri
(Sendai, Miyagi Prefecture, August 6–8)

The city center of Sendai is decorated with a mass of brightly colored decorations for this mid-summer festival, traditionally held on the seventh day of the seventh month to mark the once-a-year meeting of Orihime and Hikoboshi (represented by the stars Vega and Altair). Each of the decorations has a special significance. People make wishes for good fortune and health, success with their studies, as well as a rich harvests and an abundant catch.

Official homepage: Sendai Tanabata Festival Support Association (Sendai Chamber of Commerce and Industry)