

Japanese Approaches to an Eco-Life
Putting Tradition to Work for the Environment
As one way to help preserve the environment, many Japanese today are looking to the past, seeking inspiration in traditional cultural aspects like reverence for nature or taking careful care of things to extend their useful lives. Their ecologically friendly lifestyles hint at ways to safeguard the health of the global environment for future generations.

Uotsuka Jinnosuke, an expert on food culture, has for many years espoused in books and lectures the virtues of living a waste-free life. His approach to daily life is a way of protesting the overconsumption that characterizes contemporary Japanese life, raising the question of what true affluence means.
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When it comes to conserving electricity, even small measures can lead to significant savings. We take a look at what one local community on the outskirts of Tokyo is doing to reduce the amount of energy it uses—and save money at the same time.
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Gunma Prefecture farmer Takeuchi Akihiko lives with his wife, children, and father in a wooden house built by his ancestors some 120 years ago. Preserving this old house is a way for him to maintain family traditions while reducing his burden on the environment.
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The Kaze no Mori “collective housing” project in Tokyo offers residents the luxury of living next to a lush Japanese garden, providing cool summer breezes to reduce air-conditioning use and refreshing views year-round. Its combination of modern conveniences and traditional ingenuity is a model for environmentally friendly urban design.
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Nippon × Fashion: Local LooksThe original ideas, approaches to color, and designs that characterize Japan’s fashion today do not come solely from leading urban creators. Regional industries throughout the country support the fashion sector as a whole, providing reliable craftsmanship and their own touches of flair.
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Nippon × Fashion 2012
Fashion is a mirror of the times, as well as a hint at what future times may hold. Can Japan’s fashion provide insight into the turmoil confronting Japanese society today? In this series we take a close-up look at the reality of the new age.
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The Good GrainRice has been a staple of the Japanese diet since the Yayoi period (ca. 300 BC–AD 300). An unrelenting quest for quality today continues to guide the cultivation and preparation of the grain, from the initial stages of breed improvement and production to the final stage when rice reaches the table.
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